From the moment the number is dialed Nascomms tracking servers capture valuable information about every call, storing the information in a protected off line database made available to our clients through a secure web based interface. Data is captured in real time, with detailed information on the caller, according to our client's set preferences. In addition Nascomms can provide customise solutions in data capture information as an additional service to meet our client's unique requirements.

With our standard product solutions, ClickCalling and GeoCalling, we are able to provide data capture for:
Lead source
Caller details
Call result (answered, ring-no answer, busy, etc)
Date and Time
Call duration
24/7 call handling and capture

From GeoCalling and PriorityCalling our data capture also includes:
AdSource and Promotion Identification
VoiceMail sent immediately to your inbox
Optional call recording


Performance Analysis and Staff Training
With our performance analysis service your marketing and sales administrator has the opportunity to discover training — or retraining— opportunities to help call handlers improve customer service and convert more leads into sales.Call recording and monitoring enables your marketing staff or professional agents to listen to the inbound calls from your clients. This is an invaluable tool, both from a data-collection standpoint and a sales-training perspective. Learn how to improve conversions, how to handle different client questions. Using this information you can tailor your sales training to focus on information your clients are seeking. Nascomms trained staff can help you analyise this information or can prepare the performance analysis for you, or you can simply download and use the information in house for your own training and sales analysis sessions.

Call Reporting
Because Nascomms system captures every call, whether it was answered or not, response results are no longer at risk of being underreported by the client. Marketers can easily evaluate the level of call traffic and compare the effectiveness of multiple campaigns or ads right from their web browser.

Call Tracking and Data Capture provided the information for this marketer to quantify this result for their client. These results proved to the client that their marketing professional were delivering sales leads for their business. The sales results examined confirmed that sales conversions were being achieved from those leads. Note the campaign results without ClickCalling from the website. These figures were produced by the marketing company from the ClickCalling data capture records.

Clients and can easily access their call activity reports by logging in to their accounts using any web browser. They can call up various report views and use filters to zoom in campaigns, time periods or media of particular interest. In addition, they can download call-activity reports for the whole account or the selected search views. Reports are available 24/7 from any web browser.

Marketers can download and brand call tracking reports for delivery to the clients as proof of the outcomes of their marketing campaigns. Reports provide detailed information for client billing and proof of delivery.

Marketing which includes ClickCalling from the website and GeoCalling for inbound callers with call-tracking results, will show exactly which offer or program the caller is responding to.

Marketing staff or professional agents can ensure callers instantly get to the right person by automatically routing the call to any target phone number. Instead of calls being routed or queued, leads can ring directly to employees or call center staff who are trained and qualified to answer their questions.

This direct routing dramatically improves the customer’s experience and increases the likelihood of making a sale.

How much does Call Tracking cost?

Call Tracking is a part of a packaged service for marketing from Newspapers, Radio, Television, websites and Electronic documents such as email and Word documents.

Talk to us about combining our Call Tracking data capture to cover online and offline advertising events.

Talk to us about compiling the performance analysis of your Call Tracking data
With Nascomms Call Tracking Performance Analysis, our consultants help you to review and analyse your call tracking and/or recordings to assess how your sales professionals are handling your callers to qualify customers and get them onto your sales floor, how many calls are delivered from your website, your GeoCalling service, the Ad Source, the promotion figures, the caller geo location, the types of call device, and your average call lead cost.