Nascomms API Solutions for Finance & Banking
Banking and Finance transactions that can be completed online save resources within the financial institution, however customers do not always meet the exact criteria set out in an application form, or the additional information is required from the client. At this point in the transaction online, if there is no immediate communications connection, the transaction may be abandoned by the online visitor, or require a follow up call from staff at a later time when there is no guarantee that the customer will be available.
Banking and Finance service clients of Nascomms have overcome these challenges by offering an instant free global call from their website in areas where visitors to the website are searching for their products and services, as well as on the product pages and embedded in application forms, creating the opportunity to engage with the visitor at that critical decision making time, while they are focused on the product the business is offering, and at a time the customer has elected to carry out this business.
The Internet has brought a new level of convenience, immediacy and efficiency to the financial services industry, yet, consumer banks, mortgage lenders and insurance companies still face a number of challenges in getting customers to access their services online. According to surveys, these challenges include:
 Customer difficulty navigating banking sites
Online accounts requiring offline interaction to be activated
New features and services going unnoticed by customers
Growing privacy and security concerns
Application criteria requiring offline assistance
The lag in the financial services response time to the online
 enquiry
"Interactive help.............. has come of age. That's a good thing, considering tomorrow's financial services shoppers will increasingly be found online. Financial firms contemplating their long-term eBusiness strategy need to consider the role of interactive help............... found such technologies to be an integral part of meeting their Web sales goals." Forrester Research, May 2007.
A recent report from Forrester Research finds that firms that are implementing interactive help, are quick to move shoppers from the Web to the phone. According to the report, “Firms have found that that type of cross-channel movement of sales prospects is not only the most effective way to maximize sales, but it also satisfies that customer’s desire to speak with a person before purchasing a product.”
Prepaid On Demand Solutions
Because online consumers demand personal attention while requiring immediate access to tools that execute complex transactions, financial services are turning to cross-channel communications solutions to engage customers from the web to the phone instantly. Nascomms API Call enabled services provide live assistance on demand -- personally, proactively and immediately from anywhere to anywhere, without development changes. Nascomms technology is proven technology in the Banking and Insurance sectors, for over 6 years Nascomms have successfully delivered many thousands of customers to the finance and insurance industries with our call enabled electronic media solutions.
Call us to see how our API solutions can be implemented into any website and reporting format.
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