"I know half the money I spend on advertising is wasted, but I can never find out which half"
John Wannamaker

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features of Nascomms® cross media tracking solutions

Call tracking features are supplied as part of a package or as optional add-ons once your account is operational. When you call to talk with our Sales Team about your marketing needs we will be able to suggest the right features to get your account started, and at anytime in the future you can add other services as you need them. Once you have experience the benefits of your response reporting and analytics, our Sales Team can organise any customisation you may like to include which is unique to your business.

All of Nascomms® features are designed to give you accurate results, and to help with the reporting required by your marketing department. Some features will provide training material for in-house sales training and customer support teams. The features below are a sample of the functions available, more features and custom solutions will be discussed when the Nascomms® Sales Team identify your needs.

  • Individual response identifiers
    Add as many identifying points as you require for online, print or broadcast media, promotions or campaigns. Starting with the basic and adding additional identifiers only when you need them.
  • Call Recording
    Click or Phone sales lead calls and normal inbound or outbound sales call recording is optional per response identifier.Self-managed built in controls are available to turn a call recording off and back on during a single call instance. For example if you are taking confidential information during a recorded call.
  • Caller Greeting and Whisper
    A professionally recorded greeting is heard by every caller who Clicks or Phones your business through Nascomms® suite of services
    A whisper is heard by your staff announcing the source of the inbound call so they are prepared for the caller.
  • Diversion by Time of Day
    The internet and most media advertising is available to potential customers 24/7 but your business probably isn't, setting time of day, day of week preferences allows Nascomms® system to handle those callers for you.
  • Out of hours handling
    When your business is closed there are several options including routing callers to other numbers or call centres, or simply allow Nascomms® time of day system to collect those calls and present them to you in a format that will allow you to follow up when you are ready.
  • Follow Me
    When your office phones are swamped by successful advertising responses, or you only have one phone and can't handle all calls during a busy period, allow the overflow to divert to different numbers within your organisation or to external sites or mobile phones for handling. The whisper will identify the re-routed call to other staff members, even if they are working remotely.
  • Email and FTP delivery
    When a marketing coordinator or a training contractor needs to have instant results information in a particular format for in-house processing, Nascomms® have a number of delivery methods to suit their needs.
  • Missed Call notice
    When you miss a call on a Telco provided service you probably never know about it. Using Nascomms call tracking solution we will capture that caller information and send it to you instantly, including reconnection, reporting and recording of the re-connected call when you are ready to make it. Never miss another call, and never miss the opportunity to register that call in your marketing responses.
  • Outbound Call tracking
    Outbound responses to inbound calls are provided in your account, in your emails, in your missed call notices and in several responses provided under services available to suit your marketing. Outbound calls using Nascomms® system are registered in your account and complete the marketing response picture even if you didn't take the call instantly.
  • Voicemail
    When your phone is busy, unanswered for any reason or your business is closed. Nascomms® system automatically picks up the caller before they are lost and reports the information to you immediately the message is left.
  • Notes
    Every inbound or outbound call has an option to register information about the call. Notes create a customer record which is available online or in reports to complete your CRM information when you are ready or if you want to reconnect with a caller you have chronological information at your fingertips for all calls to or from your business regardless of which staff member took the call .
  • Blocked or Restricted Calling Numbers
    When your business receives a call from a competitor or a nuisance call the number can be blocked from your account level so you won't waste time on unwanted calls. Once you block the calling number it is blocked instantly, however the opportunity to remove the blocking is as simply as a click of the mouse in your account.
 
  • Call Status
    The status of the call is registered in your call logs and in your reporting so you know how many were answered, and if a call was unanswered, why it went unanswered so you can identify if there is a problem that can be addressed with simple structure changes to man your phones.
  • Selecting Market Regions
    If your business has a particular region that it services, Nascomms system has a self-managed market region where you can select the range of locations you wish to receive callers from. The selection feature is operated per response identifer and each can have it's own preference.
  • Branding Opportunities
    Nascomms® have designed Click and Phone call tracking solutions that make allowance for your branding when your callers make contact. Branding with images and voice recordings, as well as internal announcements are available for one or more response identifiers
  • Caller ID
    When your caller phones your business you will see their number if you have caller ID available and the caller has not blocked their number through their Telco for privacy reasons. When you answer your business telephone your caller will not see your business telephone number which allows call to your business to be taken on any phone, even a home office phone, without fear of the caller collecting that private number.
  • Report Scheduling
    If you need your reporting for a weekly meeting, or if you like to view results every day, Nascomms® system provides a self-managed scheduling process for each response identifier. So you can schedule all your reports or select those you want and when you want them.
  • Function controllers
    When you chose a function feature in your call tracking account, you have control of when it runs and when it's off. The function controllers are unique to each response identifier.
  • Call alert notices
    If you want real time responses alerts for a particular campaign to keep you aware of the reaction to your advertising as it happens, call alert notices will give you a notice for every call as it happens.
  • Custom Branded Dialers
    If you are using online ClickCalling® call facility for your tracking of any internet connected media or your website, the dialer your customer sees to enter their number is available as a self-managed template for you to design and change to fit with your business branding or current campaign.
  • Multi-Level User Access
    When you have other staff members who need to action and interact with one or more response identifier accounts, Nascomms® system provides the account Administrator with a self-managed user access
  • Administrator Reporting
    Each account has one Administrator level. The Administrator has full control over the account features and functions, and can assign access for other staff members and set permissions as a self-managed feature.
  • State Management Reporting
    Nascomms® have a number of clients who operate Nationally. We have multi-level management access to our system accounts. With State Manager Reporting you would have access to all of the accounts under your control.
  • National Management Reporting
    As a National Sales Manager the account setup will provide you with access to each State, and all accounts under those States. You have full access to every account and full comparative reporting capabilities.
  • Comparative Graphs and Charts
    At Management level self-designed comparative charts are available for a group or individual accounts. Management levels of reporting offer self-designed or shortcut predesigned comparision accounts by date range. Each report shows chart information that is easy to view and download to your management reporting.
 
   
   

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what others track

  • Yellow Pages
    How much do you spend on Yellow Pages advertising? How many calls come from this source? They probably come to your regular business line so you may have no way of guaging this result. Should you cut the advertising or should you increase it because of the great results? Unless you have an independant means of tracking it you rely on the reports (if any) you receive from the advertisement supplier.
  • Website
    Do you know how many calls you received from your website? Or, what percentage of those SE driven visitors to your site completed their visit with a call to your business? Stats say that a huge percentage of visitors to a website make a call to the business before purchasing.
  • Newspapers and Magazines
    Monthly newsletters, and PDFdocuments
  • Radio and Television
  • Banner Ads Online
  • Tradeshow Handouts

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